Q: We are a small tourism business. How do we attract customers?
A: In the modern business world every company has the opportunity to compete for the tourist euro. Some creativity and imagination is needed to think a little different than your competitors. A digital presence is the great equaliser and allows for smaller firms to compete with larger ones. Paid advertising in areas of social media (adwords, facebook, twitter) can be very productive as can utilising the free forms of the social media sites on a regular basis.
News can spread fast if the content is something different or exciting. Also consider some partnerships or strategic alliances with some other local tourist business in order to pool resources and to maximise from each others customer base. Non competitor relationships works best for tie ins as the referral process will be naturally more genuine.
A tourism business is highly visual. Have you plenty of good photos and short video clips? Post them to picture-friendly social media accounts like Instagram or facebook. Encourage customers to post photos and tag your account. Both platforms facilitate customer competitions and testimonials.
Make sure you maximise any loyalty programmes to try to encourage past customers back to your business. Some people prefer a different experience every year but others may well be interested in a repeat visit if they had a wonderful time the first time around.
Also encourage some Refer a Friend initiatives because even if a past customer doesn’t come back this year, they may well actively recommend a friend or family member to your tourism business, particularly if there is an incentive for doing so.
Contact Avid Partners today on 0818 303087 or email us at info@avidpartners.ie to see how we can assist you with your tourist business. Alternatively you can fill in the enquiry form below and we will revert back to you as soon as possible.
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