Stay One Step Ahead Of The Competition and Use Best Practices
Business to Business Marketing is now a much more proactive and competitive field. Here are some tips to stay ahead of the business marketing competition.
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Recognise that business has changed forever as a result of the recession. Keep up with the times.
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Don’t make key management decisions alone. Seek external help where possible.
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Be aware of disjointed online strategies. Use an integrated blog for your website. Consider a company app if you have resources.
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Make sure your website is mobile enabled. 61% of viewers move away if they don’t see what they are looking for straight away
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Not using a Blog to manage your online presence. This can be used to save time, automatically update content and positive communication wins business. A blog post easier to share than a web page and it helps increase SEO and visitor numbers.
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Not making use of online services. Use online technology for value added services (e.g. virtual access for customers and real time information).
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Not acknowledging that your clients are under threat from competitors now more than ever. Stay close to clients and add value that they wont get elsewhere.
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Not protecting your most valuable asset – your customer. Rule number 1. Always be thinking of your customer!
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Aimless use of social media is commonplace amongst business. Use LinkedIn as a referral tool and act with purpose.
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Traditional Offline Marketing is not dead. Contact everyone that engages with the business (LinkedIn, E-Books, Enquiries).
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Submitting Poor Proposal Letters to clients. Don’t make the proposal too much about costs (only mention once). Don’t talk about yourself. Make it about the needs of the client. The reason to write a proposal is to offer solutions to the clients problems. Always meet a client to run through a proposal. Incorporate the clients own words into a proposal and give them back what they raised during the appointment
- Use best practice on proposal writing
- Be on the clients wavelength
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Create interest in the content
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Explain the benefits
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State conviction in what you are proposing
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State a desire to do business with the company
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Action – Make sure you keep the initiative. Never “look forward to hearing from you”.
Contact Avid Partners Today to have a chat about any aspect of our business that can help you. Whether its accounting, financial advice or business supports we can help you develop your business. Call 0818 303087. Email advice@avidpartners.ie.
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