The great thing about the drinks market is that everyone ahs their place given the diverse tastes and interests of consumers. Craft drinks (alcoholic & non-alcoholic) are becoming increasingly popular and as with all companies export should form some part of their thinking at some stage. Some key issues to keep in mind are:

  • Branding. How the drink is packaged is very important both to stand out on the shelves and to make a lasting visual impact.  
  • Competitions. Where possible enter as many competitions as possible both as a company and for the product. This can be great PR and helps get the name out there.
  • Clever Marketing. You don’t need to spend loads of money to be successful. Creativity is the main asset and online videos and social media is a great equaliser.  Think fun and lifestyle and people will be able to connect with the product easier.
  • Taste & Appearance. The most obvious point but make sure your drink tastes good to a high number of people and not just your family, friends or you personally. Trails are important as positive reviews.
  • Get the drink out there! Don’t get frustrated that the big multiples are not stocking your product straight away. Build it step by step one location at a time. Many small drinks companies takes many years to grow and then boom can take off very quickly once they have expanded to a noticeable size. 

Contact Avid Partners today on 01 4286900 or email us at info@avidpartners.ie to see how we can assist you with your food & beverage business. Alternatively you can fill in the enquiry form below and we will revert back to you as soon as possible.

 

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