In the last number of years due to the abundance of low cost hotels and guest houses in the market and with the impact of NAMA run hotels driving down prices to fulfil their remit of keep the doors open, we have reached a situation where prices have bottomed out for many operators. For many any further pressure on prices will mean offering room rate as lost leaders to get people into their premises. As the industry continues to sort itself out and as state owned hotels revert back to privately run business the situation should improve and an emphasis on value for money will return over the lowest market prices. Our advise would be to stick in there for the time being and if its not possible to compete on price then don’t! Market your product as a quality oriented, luxury experience rather than a check in check out operation. Despite what they may initially say consumers still want a personalised quality experience when using a hospitality provider so tap into that mind set and ensure your premises outmatches the local competition.


Contact Avid Partners today on 01 4286900 or email us at to see how we can assist you with your retail business. Alternatively you can fill in the enquiry form below and we will revert back to you as soon as possible.


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