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Client Case Study

On December 13th I met with John, Managing Director of a leading media production company. I asked why he wanted to meet with me to which he replied “I want to grow my business in 2015”. This was a very broad statement, which many of us will make in 2015. Here where to start.


First Step – Setting a Measurable Growth Target!

What we decided on was “I want to increase the annual sales by 15% in 2015” and “I want to increase my personal income by 20%”. Next we Actioned A Plan.


1. Establishing the Measurable Target

We both set about establishing a meaningful, challenging and realistic target. John wanted to increase the profit in his company by 5% or €150,000 which meant increasing sales targets by €250,000 (10%) – no mean feat.


2. Develop the Strategy

Without going into too much detail, we examined the current client base, breaking them into 3 categories:

  • – small up to €5,000 per annum,
  • – medium from €5,000 to €30,000 per annum and
  • – large from €30,000 to €120,000 per annum.

Firstly, we discovered that the medium and large clients had media production and related services contracts with other providers. Secondly, we discovered that the company had an expert knowledge and market speciality which could be promoted with other potential clients in the same market. Now we had our strategy. Next we needed the marketing plan


3. Marketing Plan

The main points of the marketing plan consisted of:

  • Developing a database of potential clients in the expert knowledge market

  • Communicate and meet with the identified target clients 

  • Engage with existing clients in the medium/large sized clients to secure NEW BUSINESS lines 

  • Communication channels updated with the NEW MESSAGE 

  • Communicate with all team members what the company targets are and who we are targeting – EMPOWER THE ENTIRE TEAM 

  • Compile financial forecasts to establish financial reporting lines


4. Outcome of the Assignment

On the 14th January 2015, John contacted me with some fantastic news: 

  • They had secured 3 NEW CLIENTS because of their targeting under EXPERT KNOWLEDGE

  • Team morale is at an all-time high – “EVERYONE IS BUZZING” 

  • We are meeting with 5 EXISTING CLIENTS to discuss projects which are currently held by COMPETITORS“CLIENTS WERE NOT AWARE WE OFFERED THIS SERVICE”

“Jamie, I think we have already secured enough business to meet our target, and so early in the year. I have never been so up-beat – thanks a million” John


Can Avid Partners Help Your Business?

This is just one of many examples of how AVID PARTNERS has supported clients. Unlike most Accountants we are skilled in areas outside of Accountancy and Taxation and are capable of providing essential guidance and handholding in key areas such as sales & marketing, employee performance & motivation and business management.


Do you want your business to thrive in 2015 and achieve your sales targets? Then why not contact us 0818 303087 or email us at advice@avidpartners.ie.  IT DOESN’T COST YOU ANYTHING TO TALK TO US AND YOU WON’T BE DISSAPOINTED – I PROMISE.


Jamie O Hanlon, Managing Director, Avid Partners 


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Yes Avid Partners have two divisions of the company. We have an accountancy division that handles your day to day financial necessities and we also have an advisory division to assist companies develop their businesses. This can include consultancy, marketing and guidance when required. We can act as a Chairperson for your organisation if required and can also take away some of the day to day pressures that can restrict growth and slow development. Avid Partners can help with both of the critical aspects of a company, keeping costs down as much as possible and growing revenues exponentially. Technology companies need patience in developing their visions and an involved day to day partner is the best way of keeping a good business balance.
It is a common problem for companies who are in a situation where their business is growing in real terms (users, visitors) but sales is not matching the other growth metrics as traditionally sales lags behind growth (Twitter, Linked In, etc). So what do you do? Every business needs access to finance to pay operating costs which gives the company time to develop future revenue streams. Thankfully the situation is getting better with many tech friendly finance options coming on stream such as micro financing, crowd funding and government agencies are also starting to show support interests.
Every company starts out small with very limited resources at the beginning of the project. The key is to make the most from the resources you have and to seek out alliances, support systems and working partners. Start ups face many challenges including access to capital, regulatory requirements, economies of scale. We can help you develop your concept and will assist in every way possible from accountancy and day to day support to advisory services and raising finance. We can assist in a number of ways and have a portfolio of growing small companies that we help on an on-going basis.
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