There has and will continue to be a divide in hotel occupancy between the popular tourist areas and the rural local hotels. Depending on where you are in the country you will need to adopt more of a “pull approach” to your hotels marketing activities to ensure that potential customers are reaching your shores. Specific areas that you can promote your hotel around include growth areas like: weddings, cultural tourism, festivals and events, food tourism, eco tourism, adventure tourism, short breaks, sports tourism, leisure pursuits, spa and wellness breaks, english language learning, developing markets (China), e tourism, business/corporate activity and the retirees market. Pick the targets that your hotel can cater the best for and be aggressive. Don’t wait for your ship to come in, swim out to meet it! High occupancy rates can be achieved.

 

Contact Avid Partners today on 01 4286900 or email us at info@avidpartners.ie to see how we can assist you with your retail business. Alternatively you can fill in the enquiry form below and we will revert back to you as soon as possible.

 

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