We are a very small indigenous drinks company. How do we stand out from the massive international players?
The great thing about the drinks market is that everyone ahs their place given the diverse tastes and interests of consumers. Craft drinks (alcoholic & non-alcoholic) are becoming increasingly popular and as with all companies export should form some part of their thinking at some stage. Some key issues to keep in mind are: Branding (How the drink is packaged is very important both to stand out on the shelves and to make a lasting visual impact), Competitions (Where possible enter as many competitions as possible both as a company and for the product. This can be great PR and helps get the name out there), Clever Marketing (You don't need to spend loads of money to be successful. Creativity is the main asset and online videos and social media is a great equaliser, Taste & Appearance (The most obvious point but make sure your drink tastes good to a high number of people and not just your family, friends or you personally, Getting the product out there! (Don't get frustrated that the big multiples are not stocking your product straight away. Build it step by step one location at a time).
Are there new opportunities in the marketplace that an existing food company can diversify into?
As markets change and consumers develop new behaviours there are always going to be new opportunities in the sector. For example the main opportunity in the dairy sector is the upcoming abolition of the milk quota. As a result expansion is the buzzword for many diary producers and many have made significant investments in infrastructure upgrades with that in mind. Other areas of the export market where Irish firms have made a big impact include infant formula and sports nutrition, both growth industries internationally. Organic foods is still a very trending industry with significant add on value potential and from the drinks perspective the expanding sub sector of craft beers has been an emerging trend taking many by surprise by its success (Porterhouse, O Hara's, etc).
As a Food & Drinks company what issues are affecting the industry at the moment?
There are a number of issues impacting on the industry at the moment and the degree of influence of each will depend on the size and nature of your business. Some of the main issues include: competitive raw material supply (sustainable supply at a competitive prices), access to credit (as in other industries), food regulation and compliance costs (higher than other industries given the nature of what's involved), retail buying power (being squeezed on prices by the large multiples), research and innovation on the industry (keeping up with competitors and future trends), consumer information requirements (greater customer awareness and consciousness of content of products) and responsible consumption of food and drink (changing customer trends towards moderation and sustainable/green products).
Alcoholic Beverage Industry Ireland
An overview of the beverage industry in Ireland and its contribution to the economy and related industries.
Irish Food & Drinks Exports Growing
The value of Irish food and drink exports has approached €10billion for the first time in 2013, according to new figures released by Bord Bia. This represents an increase of 9% on the previous year and 40% in the last four years with revenues almost €3 billion higher than in 2009.
Indigenous Food & Beverage Companies
Agri and Dairy event in Fermoy, Co Cork, with interviews from Valerie Kingston, co-owner of Glenilen Farm, David Merriman, South West Regional Manager at Bank of Ireland and Jim Woulfe, CEO of Dairygold speaking about opportunities and the future of the Irish Agri and Dairy Sector in Ireland.
In a seasonal business, what can we do in quieter times of the year?
Our business tends to be very seasonal. What can we do during the quieter times of the year?
How do I attract customers to a tourism business?
Our business is very dependent on tourism but we are a small company. How we we attract the tourist customer to our service?
Targeting the US Market for Tourism 2013-2015
The United States is Ireland's second largest source market, producing about 14% of our visitor numbers, but over 20% of our tourism revenue. Tourism Ireland has launched a new strategic plan for the years 2013-2015. Targeting Golfers, Business Tourists and the Diaspora.
Tourism in Dublin 2014
Dublin is the primary driver of Ireland's tourism industry and over the last year we have been working closely with Dublin businesses to grow the city and capital's international visitor numbers. This year, Dublin has a new dedicated Fáilte Ireland team that will focus on attracting more overseas growth from Britain, France, Germany & the US by positioning Dublin to target two market segments which offer the greatest potential for growth.
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